Category: Selling Tips

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Home Projects That Add the Most Value

Written by Marathon Florida Keys Mortgage on May 30, 2025. Posted in Agent Value, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Some Highlights Whether you’re planning to move soon or not, you want to be strategic about which home projects you take on. ?Because not all of them will be worth it. Before you decide what upgrades to tackle, talk to an agent who knows what’s in demand in your area and where you’re most likely to recoup the costs. Connect with a local agent so you know which projects are actually worthwhile.?

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The Secret To Selling Your House in Today’s Market

Written by Marathon Florida Keys Mortgage on May 28, 2025. Posted in Agent Value, For Sale by Owner, For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

A few years ago, homes were flying off the shelves and getting multiple offers well over their asking price. It felt like you could name your price and still have buyers lined up at the door. But today’s housing market is different. Buyers are getting more selective now that inventory has grown. Homes are sitting a little longer. And more sellers are having to cut their prices. So, how do you still come out on top? It all starts with one thing, pricing your house right from the start. Today, that matters more than ever – and it can make or break your sale. There’s a Real Price Disconnect...

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Why Would I Move with a 3% Mortgage Rate?

Written by Marathon Florida Keys Mortgage on May 15, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Mortgage Rates, Selling Tips.

If you have a 3% mortgage rate, you’re probably pretty hesitant to let that go. And even if you’ve toyed with the idea of moving, this nagging thought may be holding you back: “why would I give that up?” But when you ask that question, you may be putting your needs on the back burner without realizing it. Most people don’t move because of their mortgage rate. They move because they want or need to. So, let’s flip the script and ask this instead: What are the chances you’ll still be in your current house 5 years from now? Think about your life for a moment. Picture what the next few years...

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Home Projects That Boost Value

Written by Marathon Florida Keys Mortgage on May 12, 2025. Posted in Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Whether you’re planning to move soon or not, it’s smart to be strategic about which home projects you take on. Your time, energy, and money matter – and not all upgrades offer the payoff you might expect. As U.S. News Real Estate explains: “. . . not every home renovation project will increase the resale value of a home. Before you invest in a swimming pool or new addition, you should consider whether the project will pay itself off by getting prospective buyers in the door when it’s time to sell.“ That’s why, before you pick up a power tool or call a contractor, your first...

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Why Some Homes Sell Faster Than Others

Written by Marathon Florida Keys Mortgage on May 7, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

As you think ahead to your own move, you may have noticed some houses sell within days, while others linger. But why is that? As Redfin says: “. . . today’s housing market has been topsy-turvy since the pandemic. Low inventory (though rising) and high prices have created a strange mix: Some homes are flying off the market, while others sit for weeks.” That may leave you wondering what you should expect when you sell. Let’s break it down and give you some actionable tips on how to make sure your house is one that sells quickly. Homes Are Still Selling Faster Than Pre-Pandemic The first...

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Your Home Equity Could Make Moving Possible

Written by Marathon Florida Keys Mortgage on May 2, 2025. Posted in Equity, For Sellers, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Some Highlights Thanks to recent home price appreciation, homeowners have near record amounts of equity – and you may too. On average, homeowners have $311K worth of equity. Once you sell, you can use it to fund your down payment on your next home or maybe even to buy a smaller house in cash. If you want to find out how much equity you have, connect with an agent. Because it may make a move a lot more feasible than you’d think.?

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If the Asking Price Isn’t Compelling, It’s Not Selling

Written by Marathon Florida Keys Mortgage on April 18, 2025. Posted in For Sellers, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Some Highlights Unfortunately, a lot of sellers today are setting their asking price too high. That’s leading to an uptick in price cuts.? Some of the most common reasons this is happening are that they’re not paying attention to current market conditions or they’re trying to leave room for negotiation. The best way to avoid this mistake? Connect with an agent to make sure your house is priced to pull people in, not push them away.

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The #1 Thing Sellers Need To Know About Their Asking Price

Written by Marathon Florida Keys Mortgage on April 3, 2025. Posted in For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

When you put your house on the market, you want to sell it quickly and for the best price possible; that’s generally the goal. But too many sellers are shooting too high right now. They don’t realize the market has shifted as inventory has grown. The side effect? Price cuts are on the rise, but they really don’t have to be. Here’s why. According to data from Realtor.com, in February, price cuts were the highest they’ve been in any other February since 2019 (see graph below): If you consider that 2019 was the last true normal year for the housing market – that’s a big deal....

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The Best Week To List Your House Is Almost Here – Are You Ready?

Written by Marathon Florida Keys Mortgage on March 25, 2025. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

If selling your house is on your to-do list this year, the time to start prepping is now. That’s because experts say the best week to list your house is coming up fast. A recent Realtor.com study analyzed years of housing market trends (excluding 2020 since it was an outlier) and found that April 13–19 is expected to be the ideal window to put your house on the market this year: “. . . we’ve identified April 13-19 as the best week to list for sellers . . . a seller listing a well-priced, move-in ready home is likely to find success. Because spring is generally the high season for real...

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Is It Time To Put Your House Back on the Market?

Written by Marathon Florida Keys Mortgage on March 18, 2025. Posted in Economy, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

If you took your house off the market in late 2024, you’re not the only one. Newsweek reports that data from CoreLogic and the Wall Street Journal (WSJ) says nearly 73,000 homes were pulled from the market in December alone – that’s more than any other December going all the way back to 2017 (see graph below): Whether it was because offers weren’t coming in, the timing around the holidays felt overwhelming, or they wanted to see if the market would improve in the new year – a lot of other homeowners decided to press pause, too. But now, with spring fast approaching, it’s time to...

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Why a Pre-Listing Inspection May Be Worth It in Today’s Market

Written by Marathon Florida Keys Mortgage on March 5, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Selling a house comes with a lot of moving pieces, and the last thing you want is a deal falling apart over unexpected repairs uncovered during the buyer’s inspection. That’s why it pays to anticipate potential issues before buyers ever step through the door. And one way to do that is with a pre-listing inspection. What Is a Pre-Listing Inspection? A pre-listing inspection is essentially a professional home inspection you schedule before putting your house on the market. Just like the inspections your buyer will do after making an offer, this process identifies any issues with the...

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More Buyers Are Making Moves — Is It Time To Sell?

Written by Marathon Florida Keys Mortgage on March 4, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

More people are taking steps to buy a home. And, if you’ve been waiting for the right time to move, this may be the sign you’ve been looking for. For the past few years, a lot of would-be homebuyers hit pause on their plans. With rising mortgage rates and affordability challenges, buying just didn’t seem doable. But now, more of them are getting back out there. That’s because they’re getting used to the fact that this may be the new normal for the market – especially as forecasts show mortgage rates may be starting to stabilize. According to the National Association of Realtors (NAR): ...

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Should I Update My House Before I Sell It?

Written by Marathon Florida Keys Mortgage on February 21, 2025. Posted in For Sellers, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Some Highlights With more homes for sale and buyers being more selective, it’s smart to make strategic updates.? But how do you decide what’s worth doing? ?You lean on an agent. An agent will be able to tell you what buyers want, quick wins that’ll have a big impact, and what projects have the best ROI. What projects are on your to-do list before selling? With only a month left before spring, connect with a local agent so you know what’s worth the time and effort.

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Seller Concessions: A Smart Strategy To Get Your House Sold

Written by Marathon Florida Keys Mortgage on February 20, 2025. Posted in For Sellers, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

For the past few years, it’s been mostly a seller’s market. But dynamics are shifting as the number of homes for sale grows. And that means that the market is balancing out a bit. As a result, some sellers are finding they need to be more flexible to close a deal. One strategy that can help? Offering concessions. As the National Association of Realtors (NAR) explains: “As home inventory begins to grow and buyers regain some advantage in the market, sellers may consider offering more in negotiations to make the deal more attractive and get to the closing table.” What Are Seller...

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The Secret To Selling This Spring: Start the Prep Work Now

Written by Marathon Florida Keys Mortgage on February 13, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Spring is the busiest season in the housing market. It’s the time of year when buyers are most active – that means it’s when homes sell faster and for top dollar. If you’ve already got a move on your mind, why not list this spring and take advantage of the added buyer demand? Since spring is just around the corner, now’s the time to start getting your house market-ready. You’ve got just over a month to do the prep work. And while that may sound like a decent amount of time, it’s going to go by quickly. And you won’t want to rush through this important task – especially this year. The...

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The 3 Biggest Mistakes Sellers Are Making Right Now

Written by Marathon Florida Keys Mortgage on February 5, 2025. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

If you want to sell your house, having the right strategies and expectations is key. But some sellers haven’t adjusted to where the market is today. They’re not factoring in that there are more homes for sale or that buyers are being more selective with their budgets. And those sellers are making some costly mistakes. Here’s a quick rundown of the 3 most common missteps sellers are making, and how partnering with an expert agent can help you avoid every single one of them. 1. Pricing the Home Too High According to a survey by John Burns Real Estate Consulting (JBREC) and Keeping Current...

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What To Do If Your House Didn’t Sell

Written by Marathon Florida Keys Mortgage on January 24, 2025. Posted in For Sellers, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Some Highlights Last year, as many as 1 in 3 sellers took their home off the market because it wasn’t selling. If this happened to you too, you don’t need to be embarrassed. What you need are answers. And a local real estate agent can help with that by seeing if it was priced too high, needs some repairs, or didn’t get the right exposure. If you still want to move, connect with an expert agent to come up with a new strategy. Together, you can get your house sold.?

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If Your House’s Price Is Not Compelling, It’s Not Selling

Written by Marathon Florida Keys Mortgage on January 22, 2025. Posted in For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

There’s one big mistake you need to avoid when you sell your house this year: setting your price too high. It might seem like overpricing gives you room to negotiate or could really boost your profit, but the reality is, it usually backfires. In fact, Realtor.com says almost 20% of sellers — that’s one in five — have to reduce their price to get their house sold. And you don’t want to be one of them. Here’s why starting too high can lead to trouble, and how to avoid it. Overpricing Pushes Buyers Away With mortgage rates and home prices where they are right now, buyers are already...

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Mortgage Forbearance: A Helpful Option for Homeowners Facing Challenges

Written by Marathon Florida Keys Mortgage on January 8, 2025. Posted in Agent Value, For Sellers, Foreclosures, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Let’s face it – life can throw some curveballs. Whether it’s a job loss, unexpected bills, or a natural disaster, financial struggles can happen to anyone. But here’s the good news. If you’re a homeowner feeling the squeeze, there’s a lifeline that many people don’t realize is still available: mortgage forbearance. What Is Mortgage Forbearance? As Bankrate explains: “Mortgage forbearance is an option that allows borrowers to pause or lower their mortgage payments while dealing with a short-term crisis, such as a job loss, illness or other financial setback . . . When you can’t afford to...

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Home Staging FAQ: What You Need To Know

Written by Marathon Florida Keys Mortgage on January 2, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

You may have heard that staging your home properly can make a big difference when you sell your house, but what exactly is home staging, and is it really worth your time and effort? Here are a few quick FAQs that can help you decide how much you should prioritize staging as you prep for your move. What Is Home Staging? Staging is the process of arranging and decorating your house to highlight its best features and make it as appealing as possible to potential buyers. It can range from simple touch-ups to more extensive setups, depending on your needs and budget. How Does It Help Me Sell My...

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How Eco-Friendly Features Can Boost Your Home’s Value

Written by Marathon Florida Keys Mortgage on December 30, 2024. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Selling your house? Or just looking to increase the value and appeal of your home for when you do? Here’s something you should know – homebuyers are increasingly looking for homes with environmentally friendly features. What Energy Efficient Features Do Buyers Want? According to recent data from the National Association of Realtors (NAR), when buyers think about eco-friendly features, they’re looking for (see visual below): Heating and cooling costs: 82% of buyers consider heating and cooling costs to be one of the most important factors when looking for a home. And efficient heating and...

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How Home Equity May Help You Buy Your Next Home in Cash

Written by Marathon Florida Keys Mortgage on December 23, 2024. Posted in Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Building equity in your house is one of the biggest financial advantages of homeownership. And right now, homeowners across the country are sitting on record amounts of it. Here’s a look at how that equity could be a game changer for you, and why it’ll flip your perspective from “Why would I move right now?” to “Why wouldn’t I?” Home Equity: What Is It? Home equity is the difference between how much your house is worth and how much you still owe on your mortgage. For example, if your house is valued at $400,000 and you only owe $200,000 on your mortgage, your equity would be $200,000. Why...

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