Stay or Sell? How To Make the Right Call as You Age

Written by Marathon Florida Keys Mortgage on April 29, 2026. Posted in Agent Value, Downsize, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips, Senior Market.

At some point, as you start thinking about the years ahead, this question tends to come up: “Could I stay here long-term… or would it make more sense to move?” It’s not always urgent. It often shows up in small moments, like going up and down the stairs, keeping up with the maintenance, or just thinking about what the next chapter of your life might look like in this home. And for most people, the answer is simple. They want to stay. The USC Leonard Davis School of Gerontology found about 90% of adults over 65 prefer to stay in their homes as they get older (see below): But even if staying...

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Your House Hasn’t Sold Yet. Should You Rent It Out Instead?

Written by Marathon Florida Keys Mortgage on April 6, 2026. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

When your house sits on the market longer than expected, it can get frustrating fast. You start asking: what now? And for a growing number of homeowners, that turns into: should I just rent it instead? While it sounds like a simple backup plan, becoming “accidental landlord” is actually a much bigger decision than most people realize. That’s when someone planned to sell, didn’t get the price or traction they hoped for, and decided to rent the house out instead. And lately, that’s happening more often. Why the Number of Accidental Landlords Is Rising If you’re faced with the same...

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Don’t Let Home Prices Headlines Fool You

Written by Marathon Florida Keys Mortgage on April 1, 2026. Posted in For Buyers, For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

Spend about 5 minutes online searching for news about the housing market, and odds are you’ll see something pop up about home prices. You may even stumble onto social media influencers saying we’re headed for a crash. Let’s get you the context you need. The truth is prices are going to vary depending on where you live. But they’re not crashing. Here’s what you need to know. The Local Perspective: Home Price Trends by Area The biggest thing feeding into the confusion online is how different home price trends are by area right now. Take a look at this data from ResiClub and Zillow (see...

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The Remodel You’ve Been Dreaming About May Be Closer Than You Think

Written by Marathon Florida Keys Mortgage on March 23, 2026. Posted in Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

That kitchen you’ve been mentally redesigning… The bathroom that really needs a refresh… Or the outdoor space you keep saying you’ll get to someday… What if you already have what you need to finally make it happen? Because a growing number of homeowners are realizing just that. Homeowners are expected to spend over $522 billion on home improvements by the end of 2026 – and they’re not draining their savings accounts to get it done. Many are using their home equity. And if you’ve owned your home for 10+ years, there’s a chance you could use your equity to fund some home...

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The #1 Reason Buyers Walk Away (And How To Get Ahead of It)

Written by Marathon Florida Keys Mortgage on March 16, 2026. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

You may have seen headlines on social saying the number of buyers backing out of their contracts is on the rise – and has recently reached a high not seen since 2017. That can sound intimidating. But it varies a lot by market. And here’s the key thing to understand if you want to sell. A lot of the time, there’s one common cause. And it’s something you can actually control. Here’s what you can do to get ahead of the biggest dealbreaker before it ever becomes a problem. The Top Dealbreaker: Issues That Pop Up During the Inspection A Redfin survey shows over 70% of recently cancelled...

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One Key Sign We’re Not Headed for a Wave of Foreclosures

Written by Marathon Florida Keys Mortgage on March 12, 2026. Posted in For Buyers, For Sellers, Foreclosures, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

Foreclosures are ticking up. And that may make your mind jump straight to thoughts of 2008 – specifically to what happened to the market during the housing crash. So, let’s do exactly what your brain already wants to do, and see if there’s any connection there. The simple truth is foreclosure filings are rising. But they’re nowhere near crisis levels. And that’s not where they’re headed either. Here’s why. Take a look at serious delinquencies – loans where the homeowner is more than 90 days late on their mortgage payments. While those have increased slightly, data from the New York Fed...

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If Your House Isn’t Getting Offers, Read This.

Written by Marathon Florida Keys Mortgage on March 11, 2026. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Price It Right/Overpricing, Selling Tips.

Online searches for “can’t sell house” just hit an all-time high according to Google Trends. So, if your house has been sitting on the market without any bites, you’re not the only one. But it’s also not the end of the road. Homes are selling every day, so you can turn this around. You just need to take another look at your approach. If you’re feeling this pain, know this: an online search engine isn’t where you should go for your answers. It’s much better to talk to your agent. Because a search engine doesn’t know your market or your house. But your agent does. While a quick search...

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Spring Sellers Have an Edge. Here’s Why.

Written by Marathon Florida Keys Mortgage on March 5, 2026. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Homeowners looking to sell usually want three things: plenty of interested buyers, strong offers, and a short timeline. Spring is the season that most often delivers all three. So, if a move has been on your mind this year, this is the window where momentum tends to work in your favor. Here’s what makes this season so powerful for sellers. 1. More Buyers Will Be Looking Typically speaking, in the housing market, there’s no more popular time to move than the Spring. Historically, data coming out of ShowingTime proves that’s when buyer activity peaks each year. Take a look for yourself (see...

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Are Home Prices Dropping? Here’s the Real Story.

Written by Marathon Florida Keys Mortgage on March 4, 2026. Posted in Equity, For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

You’ve probably seen posts on social media talking about how “home prices are falling.” And when you see something like that, it’s normal to wonder: Is this the start of a crash? What does this mean for my house? Let’s clear this up right away. This is not a crash. And your home is not suddenly losing a lot of value. The National Story – Prices Are Still Going Up Here’s what often gets left out of what you’re seeing online. While some markets are experiencing slight declines, they’re the minority. Most places are still seeing prices rise or at the very least, hold steady. That’s why, at...

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The Hidden Advantage Repeat Buyers Have Right Now

Written by Marathon Florida Keys Mortgage on March 2, 2026. Posted in Downsize, Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Senior Market.

What if you didn’t have a mortgage payment on your next house? It may sound a little unrealistic. But for a number of homeowners, it’s actually doable. Nearly 3 in 10 homes purchased today are bought in cash, according to the National Association of Realtors (NAR). That’s far more than the pre-pandemic norm (see graph below): So, how are so many buyers pulling that off? The answer is simple: home equity. Back in 2020-2021, mortgage rates and the number of homes for sale were both at all-time lows. And that combination pushed home prices up, fast. If you owned a home during that time, it...

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Top Mistakes Homeowners Are Making in 2026 (And How To Avoid Them)

Written by Marathon Florida Keys Mortgage on February 26, 2026. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Price It Right/Overpricing, Selling Tips.

Let’s be clear: selling your house is absolutely possible right now. According to the National Association of Realtors (NAR), roughly 11k homes sell every day in this country. And the sellers who are making their moves happen all have one thing in common: they’ve adjusted their strategy to match today’s market. They’re realizing inventory has grown. Homebuyers are more selective. And buyer expectations are higher. The sellers who struggle are usually approaching today’s market with yesterday’s expectations. Here are the three biggest mistakes they’re making – and how to avoid them....

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How Your Equity Could Help Younger Generations Buy a Home

Written by Marathon Florida Keys Mortgage on February 23, 2026. Posted in Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Senior Market.

For a lot of parents or grandparents, watching a family member struggle to buy their first home right now is hard. That’s because you saw firsthand how homeownership gave your life more stability and helped grow your net worth – and you want your loved ones to have those same opportunities. But with all the affordability challenges in recent years, that can feel like an uphill battle – even though it’s slowly improving lately. Here’s what you may not realize. You may be in a unique position to help (thanks to the equity in your current house). The Equity Advantage You May Not Be...

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The Price You Set Can Make (or Break) Your Sale

Written by Marathon Florida Keys Mortgage on February 19, 2026. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Price It Right/Overpricing, Selling Tips.

There’s one decision you’re going to make when you sell that determines whether your house sells quickly, or it sits. Whether buyers make an offer, or scroll past it. Whether you walk away with the maximum return, or you end up cutting the price later. And that’s your asking price. The #1 Mistake Sellers Make Today: Trusting the Wrong Number If you’re thinking of moving and trying to figure out what your house may sell for, it’s tempting to start with an online home value tool. They’re fast, free, and easy. And you don’t have to talk to anyone. But here’s the problem: they don’t know...

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The Real Reason Home Sales Slowed in January. And It’s Not What You Think.

Written by Marathon Florida Keys Mortgage on February 18, 2026. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

If you saw headlines that talked about how “home sales fell sharply in January,” it probably raised an eyebrow – especially if you’re thinking about selling your house. But context matters. Yes, in January, home sales declined. But that has more to do with seasonality and the weather than it does with any big drop off in demand. What’s Really Behind the Decline? Reports coming out of the National Association of Realtors (NAR) say the pace of home sales fell roughly 8.4% last month compared to the month before. And that’s true. But it isn’t necessarily cause for alarm. Data show it’s...

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Move-Up Buyers Are Choosing New Construction

Written by Marathon Florida Keys Mortgage on February 16, 2026. Posted in For Buyers, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Move-Up, New Construction.

At some point, a house that once felt perfect just… doesn’t anymore. Maybe you need more space. Maybe working from home turned your dining room into a permanent office. Maybe the layout just doesn’t match how you live now. If your current house is starting to feel like it’s holding you back instead of supporting your life, it’s natural to think about making a move. But that brings up the next big question: once you sell, where do you go? For a growing number of buyers, the answer is something brand new. New Construction Is a More Popular Choice Lately According to the National Association...

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Four Ways Your Home Equity Can Work for You

Written by Marathon Florida Keys Mortgage on February 12, 2026. Posted in Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

You may have heard homeowners today have a lot of equity built up. But what does that really mean? Let’s break it down. Because your equity isn’t just a number, it’s a powerful asset that can help you take your next big step in life. How Much Equity Does the Typical Homeowner Have? Here’s how it works. As you pay down your loan and home prices rise through the years, the share of your home that you own free and clear grows. That’s your equity. And according to data from the Census and ATTOM, two-thirds of homeowners have a substantial amount of it today. 39% own their home outright without...

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Why So Many Homeowners Are Downsizing Right Now

Written by Marathon Florida Keys Mortgage on January 29, 2026. Posted in Downsize, Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Senior Market.

For a growing number of homeowners, retirement isn’t some distant idea anymore. It’s starting to feel very real. According to Realtor.com and the Census, nearly 12,000 people will turn 65 every day for the next two years. And the latest data shows as many as 15% of those older Americans are planning to retire in 2026. And another 23% will do the same in 2027. If you’re considering retiring soon too, here’s what you should be thinking about. Why Downsize? Now’s the perfect time to reflect on what you want your life to look like in retirement. Because even though your finances will be...

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Top 2026 Housing Markets for Buyers and Sellers

Written by Marathon Florida Keys Mortgage on January 28, 2026. Posted in First-Time Buyers, For Buyers, For Sellers, Forecasts, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

Who doesn’t love a top 10 list? Well, here are two top 10 lists for the housing market this year. But before you take a look, there’s something you should know. If a move is on your radar for 2026, here’s the most important thing you need to understand upfront: there isn’t one housing market this year – there are many. Experts agree 2026 is shaping up to be one of the most geographically split housing markets in years. Some areas are tilting in favor of sellers, while others are opening real doors for buyers. Who has the advantage depends almost entirely on where you are. Selma Hepp, Chief...

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Why Rising Foreclosure Headlines Aren’t a Red Flag for Today’s Housing Market

Written by Marathon Florida Keys Mortgage on January 21, 2026. Posted in For Buyers, For Sellers, Foreclosures, Marathon FL Mortgage, Marathon Florida Keys Mortgage.

If you’ve seen headlines saying foreclosure activity has been climbing for 10 straight months, it’s easy to assume that’s a sign of trouble for the housing market. But when you look at the full picture, a few simple truths become clear: Today’s foreclosure numbers are in line with what’s considered normal High home equity is keeping most homeowners in a strong financial position None of the data points to a big wave of distressed sales that’ll crash the market Foreclosure Filings Are Up 32%, But That Doesn’t Mean the Market’s in Trouble If you peel the layers all the way back, what...

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Home Updates That Actually Pay You Back When You Sell

Written by Marathon Florida Keys Mortgage on January 19, 2026. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Planning to sell this spring? While you may be tempted to hold off until the first blooms or the spring showers hit, that’s actually waiting too long to get started by today’s standards. Buyers have more options than they did a few years ago. So, it’s worth it to tackle repairs now and make sure your house is set up to stand out. Because you don’t want to be caught scrambling right before the spring rush. Or, running out of time to do the work your house really needs. The key is focusing on updates that actually matter. And that’s exactly where return-on-investment (ROI) data...

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The #1 Regret Sellers Have When They Don’t Use an Agent

Written by Marathon Florida Keys Mortgage on January 14, 2026. Posted in For Sale by Owner, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Price It Right/Overpricing, Selling Tips.

Want to know the #1 thing homeowners regret when they sell without an agent? It’s that they didn’t price their house correctly for their current market. According to the latest data from the National Association of Realtors (NAR), those sellers agree pricing their home effectively was the hardest part of the process. Top 5 Most Difficult Task for Sellers Who Didn’t Use an Agent: Getting the price right Preparing or fixing up the house Selling within the desired time frame Handling all the legal documents Finding the time to manage all aspects of the sale And that makes sense. Pricing...

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Expert Forecasts Point to Affordability Improving in 2026

Written by Marathon Florida Keys Mortgage on January 9, 2026. Posted in For Buyers, For Sellers, Forecasts, Home Prices, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Mortgage Rates.

Wondering what to expect from the housing market in 2026? You’re not the only one. For the past few years, affordability has been the biggest barrier standing between most people and their next move. And a lot of buyers and sellers have been holding their breath waiting for things to get better. The good news? It’s finally happening. In 2025, affordability was the best it’s been in 3 years. And experts agree the momentum will keep going in 2026. And that’s based on their analysis of the key factors shaping the housing market in the year ahead: mortgage rates, inventory, and home prices....

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Category: For Sellers