Category: Selling Tips

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Why More Homeowners Are Giving Up Their Low Mortgage Rate

Written by Marathon Florida Keys Mortgage on December 4, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Mortgage Rates, Selling Tips.

If you’re like a lot of homeowners, you’ve probably thought: “I’d like to move… but I don’t want to give up my 3% rate.” That’s fair. That rate has been one of your best financial wins – and it can be hard to let go. But here’s what you need to remember… A great rate won’t make up for a home that no longer works for you. Life changes, and sometimes, your home needs to change with it. And you’re not the only one making that choice. The Lock-In Effect Is Starting To Ease Many homeowners have been frozen in place by something the experts call the lock-in effect. That’s when you...

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4 Reasons Your House Is High on Every Buyer’s Wish List This Season

Written by Marathon Florida Keys Mortgage on November 24, 2025. Posted in For Sellers, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

When the holidays roll around, travel plans, family gatherings, and all the chaos of the season may make you think it’s better to pull your listing off the market or to wait until 2026 to sell your house. But here’s the thing. Waiting could mean missing out on a great window of opportunity. Because while other sellers are stepping away, you can lean in – and that might actually give you the edge. Here are 4 reasons selling now may be the better bet. 1. Buyers This Time of Year Are Serious Don’t let the season fool you. While casual browsers tend to step back around the holidays, serious...

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The Top 2 Things Homeowners Need To Know Before Selling

Written by Marathon Florida Keys Mortgage on November 19, 2025. Posted in Expired/Withdrawn/Canceled, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Price It Right/Overpricing, Selling Tips.

Here’s something you should know before you sell your house. The homeowners who win in today’s market aren’t the ones waiting it out or stepping back. They’re the ones who adapt from the start. A number of homeowners this year didn’t get the outcome they wanted. But it’s not because something’s wrong with the market. It’s because something wasn’t right with their expectations. Realtor.com reports 57% more homes have been taken off the market compared to last year. That means they listed… but didn’t sell. But here’s the honest truth. It was mostly because of two things: price and...

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What a Government Shutdown Really Means for the Housing Market

Written by Marathon Florida Keys Mortgage on November 6, 2025. Posted in Buying Tips, Economy, For Buyers, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

There’s been a lot of talk lately about how a government shutdown impacts the housing market. You might be wondering: Is it causing everything to grind to a halt? The short answer? No. The housing market doesn’t stop. It keeps moving. Homes are still being bought and sold, contracts are still being signed, and closings are still happening. The difference is that a few parts of the process may slow down a little, but overall, the market continues to function. Here’s What Typically Happens Whenever the government shuts down, some federal agencies temporarily close or scale back their...

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How To Make Sure Your Sale Crosses the Finish Line

Written by Marathon Florida Keys Mortgage on November 3, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

If there was one simple step that could help make your home sale a seamless process, wouldn’t you want to know about it? There’s a lot that happens from the time your house goes under contract to closing day. And a few things still have to go right for the deal to go through. But here’s what a lot of sellers may not know. There’s one part of the process where some homeowners are hitting a road bump that’s causing buyers to back out these days. But don’t worry. The majority of these snags are completely avoidable, especially when you understand what’s causing them and how to be...

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Why Some Homes Sell Quickly – and Others Don’t Sell at All

Written by Marathon Florida Keys Mortgage on October 27, 2025. Posted in Agent Value, For Sellers, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

A few years ago, inventory hit a record low. Just about anything sold – and fast. But now, there are far more homes on the market. Listings are up almost 20% from this time last year. And in some areas, supply is even back to levels we last saw in 2017–2019. For sellers, that means one thing: Your house needs to stand out and grab attention from day one. That’s especially true when you consider why the number of homes for sale is up. Here’s how it works. Available inventory is a mix of: Active Listings: homes that have been sitting on the market, but haven’t sold yet New Listings: homes...

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Planning To Sell in 2026? Start the Prep Now

Written by Marathon Florida Keys Mortgage on October 22, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

You’ve got big plans for 2026. But what you do this year could be the difference between a smooth sale and a stressful one. If you’re thinking of selling next spring (the busiest season in real estate), the smartest move you can make is to start prepping now. As Realtor.com says: “If you’re aiming to sell in 2026, now is the time to start preparing, especially if you want to maximize the spring market’s higher buyer activity.” Because the reality is, from small repairs to touch-ups and decluttering, the earlier you start, the easier it’ll be when you’re ready to list. And, the better your...

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Don’t Let Unrealistic Pricing Cost You Your Move

Written by Marathon Florida Keys Mortgage on October 9, 2025. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

These days, you’re going to want to get your price right when you get ready to sell your house. Honestly, it’s more important than ever. Why? While you may want to list high just to see what happens, that’s a plan that can easily backfire, and it’s going to cost you in today’s market. And the risk isn’t just missing out on offers, it’s missing out on the move you needed to make in the first place. The Real Pitfall of Overpricing Many homeowners remember what their neighbor’s house sold for a few years ago, and they want to chase that same sky-high number. The problem is, that was a...

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Downsizing Without Debt: How More Homeowners Are Buying Their Next House in Cash

Written by Marathon Florida Keys Mortgage on September 25, 2025. Posted in Downsize, Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

If you’ve been thinking about downsizing to lower your expenses, be closer to family, or just make life easier, here’s a trend worth paying attention to: More homeowners are buying their next house outright, without taking on a new mortgage. And, if you’ve owned your home for a while, you may be able to do the same. No mortgage. No monthly housing payments. A Record Share of Homeowners Are Mortgage-Free According to analysis from ResiClub of Census data, more than 40% of U.S. owner-occupied homes are mortgage-free – an all-time high for this data series. That means 4 in 10 homeowners...

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Do You Know How Much Your House Is Really Worth?

Written by Marathon Florida Keys Mortgage on September 18, 2025. Posted in Equity, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Want to know something important you probably don’t have a professional check for you nearly as often as you should? Spoiler alert: it’s the value of your home. Because here’s the reality. Your house is likely the biggest financial asset you have. And if you’ve lived in it for a few years or more, chances are it’s been quietly building wealth for you in the background – even if you haven’t been keeping tabs on it. You might be surprised by just how much it’s grown, even as the market has shifted over the past few months. What Is Home Equity? That hidden wealth in your home is called...

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Why Now May Be a Key 2025 Moment To Sell Your House

Written by Marathon Florida Keys Mortgage on September 17, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Mortgage Rates, Selling Tips.

Mortgage rates are finally heading in the right direction – and buyers are starting to jump back in. According to the data, buyer demand picked up considerably once mortgage rates hit a new low for 2025. The Mortgage Bankers Association (MBA) reports that applications for home loans were up 23% compared to the first week of September last year. If you’ve been waiting to sell, or your listing recently expired because the market was slower than you hoped it would be, now’s the time to reconsider your move. Buyer demand is the highest it’s been since July – and you don’t want to miss this...

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Patience Won’t Sell Your House. Pricing Will.

Written by Marathon Florida Keys Mortgage on September 11, 2025. Posted in For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Waiting for the perfect buyer to fall in love with your house? In today’s market, that’s usually not what’s holding things up. And here’s why. Let’s be real. Homes are taking a week longer to sell than they did a year ago. According to Realtor.com: “Homes are also taking longer to sell. The typical home spent 60 days on the market in August, seven days longer than last year and now above pre-pandemic norms for the second consecutive month. This was the 17th straight month of year-over-year increases in time on market.” Part of that is because there are more homes on the market. So, with...

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Why 50% of Homes Are Selling for Under Asking and How To Avoid It

Written by Marathon Florida Keys Mortgage on September 8, 2025. Posted in For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it. From Frenzy to “Normal” Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality. But that isn’t necessarily bad news, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right...

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History Shows the Housing Market Always Recovers

Written by Marathon Florida Keys Mortgage on August 27, 2025. Posted in Economy, For Sellers, Forecasts, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Now that the market is slowing down, homeowners who haven’t sold at the price they were hoping for are increasingly pulling their homes off the market. According to the latest data from Realtor.com, the number of homeowners taking their homes off the market is up 38% since the start of this year and 48% since the same time last June. For every 100 new listings in June, about 21 homes were taken off the market. And if you’ve made that same choice, you’re probably frustrated things didn’t go the way you wanted. It’s hard when you feel like the market isn’t working with you. But while...

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More Contracts Are Falling Through. Here’s How To Get Ahead.

Written by Marathon Florida Keys Mortgage on August 18, 2025. Posted in For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

When you sell a house, the last thing you want is for the deal to fall apart right before closing. But according to the latest data from Redfin, that’s happening a bit more often lately. The good news is, it’s completely avoidable if you lean on an agent for insight into why that is and how to avoid it happening to you. This June, 15% of pending home sales fell through. That means those buyers backed out of their contracts. That’s not too much higher than the norm of roughly 12% from 2017-2019, but it’s still an increase. And it’s one you don’t want to have to deal with. The key to...

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What You Need To Know About Concessions

Written by Marathon Florida Keys Mortgage on August 12, 2025. Posted in For Sellers, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Now that there are more homes for sale, buyers have more options. And sellers need to be more flexible to close the deal.

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Why Selling Without an Agent Can Cost You More Than You Think

Written by Marathon Florida Keys Mortgage on August 7, 2025. Posted in Agent Value, For Sale by Owner, For Sellers, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Cutting out the agent might seem like a smart way to save when you sell your house. But here’s the hard truth. Last year, homes that sold with an agent went for almost 15% more than those that sold without one. That gap is pretty hard to ignore. And with more homes on the market to compete with right now, selling on your own is a mistake that’s going to cost you. This Isn’t the Market for DIY Selling A few years ago, you might’ve gotten away with a “For Sale By Owner” (FSBO) sign in your yard, navigating the process on your own. That’s because homes were flying off the market and buyers...

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The 3 Things You Risk by Pricing Too High

Written by Marathon Florida Keys Mortgage on July 31, 2025. Posted in Agent Value, For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

When selling your house, the price you choose isn’t just a number, it’s a strategy. And in today’s market, that strategy needs to be sharp. The number of homes for sale is climbing. And that means buyers have more choices and can be more selective. If your price doesn’t line up with what else is out there, they’ll scroll right past it and go on to the next one. Pricing right from the start is your best move – and a great agent can help make sure you do. Overpricing Comes at a Cost And more sellers are finding that out the hard way. They list their house based on how things were a...

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Don’t Make These Mistakes When Selling Your House

Written by Marathon Florida Keys Mortgage on July 21, 2025. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Are you thinking about selling your house? Some common mistakes today can make the process more stressful or even cost you money. Fortunately, they’re easy to avoid, as long as you know what to watch for. Let’s break down the biggest seller slip-ups, and how an agent helps you steer clear of them. 1. Overpricing Your House It’s completely natural to want top dollar for your house, especially if you’ve put a lot of work into it. But in today’s shifting market, pricing it too high can backfire. Investopedia explains: “Setting a list price too high could mean your home struggles to attract...

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What Every Homeowner Needs To Know In Today’s Shifting Market

Written by Marathon Florida Keys Mortgage on June 26, 2025. Posted in For Sellers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

Here’s something you need to know. The housing market is getting back to a healthier, more normal place. And even though it may not sound like it, this shift is actually a good thing. It’s what you should expect. It’s just that our expectations have been skewed by the intense seller’s market over the past few years. But what you need to remember is: there’s still plenty of opportunity to be had if you’re thinking about selling – whether that’s next month or next year. You just need to stay up to date on what’s happening in the market, and have a strategy that matches the moment....

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Your House Didn’t Sell. Here’s What To Do Now.

Written by Marathon Florida Keys Mortgage on June 12, 2025. Posted in Agent Value, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Selling Tips.

When your house doesn’t sell, it doesn’t just feel frustrating – it feels personal. You put time, money, and emotional energy into this move. You told your friends and family it was happening. And now that your listing has expired without a buyer? You’re left feeling stuck, and maybe even a little embarrassed. And here’s what most agents won’t tell you. Over 70% of homeowners who re-list with a different agent sell their house. Re-list with the same agent? That stat drops to only 50%, according to the latest data from REDX. That’s like leaving the fate of your sale to a coin toss....

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The Rooms That Matter Most When You Sell

Written by Marathon Florida Keys Mortgage on June 5, 2025. Posted in Agent Value, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Open Houses, Selling Tips.

Now that buyers have more options for their move, you need to be a bit more intentional about making sure your house looks its best when you sell. And proper staging can be a great way to do just that. What Is Home Staging? It’s not about making your house look super trendy or like it belongs in a magazine. It’s about helping it feel welcoming and move-in ready, so it’s easy for buyers to picture themselves living there. It’s important to understand there’s a range when it comes to staging. It can include everything from simple tweaks to more extensive setups, depending on your needs...

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