Category: New Construction

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Why Builders May Be More Motivated To Sell Than Homeowners

Written by Marathon Florida Keys Mortgage on October 26, 2026. Posted in Affordability, Buying Tips, First-Time Buyers, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

Here’s something most homebuyers don’t think about. When the housing market slows down, homeowners and builders don’t always respond the same way. Think about it. If you’re selling your house and aren’t getting the offers you want, you could make the choice to take it off the market and stay put, and wait for things to improve. But builders? They may be more motivated to stay the course. They’ve already invested money in building those houses. And every completed home that sits unsold means money tied up in a property, plus ongoing costs that can add...

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Move-Up Buyers Are Choosing New Construction

Written by Marathon Florida Keys Mortgage on February 16, 2026. Posted in For Buyers, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Move-Up, New Construction.

At some point, a house that once felt perfect just… doesn’t anymore. Maybe you need more space. Maybe working from home turned your dining room into a permanent office. Maybe the layout just doesn’t match how you live now. If your current house is starting to feel like it’s holding you back instead of supporting your life, it’s natural to think about making a move. But that brings up the next big question: once you sell, where do you go? For a growing number of buyers, the answer is something brand new. New Construction Is a More Popular Choice Lately According to the National Association...

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Why Townhomes Are Popular with Today’s First-Time Buyers

Written by Marathon Florida Keys Mortgage on February 9, 2026. Posted in Affordability, First-Time Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

Buying your first home can feel frustrating when the numbers don’t line up the way you expected. You may know you’re ready but finding something that fits your life and your budget is the hard part. That’s where townhomes come in. Townhomes are becoming a bigger part of today’s housing supply, and that shift is opening doors for first-time buyers in a way we haven’t seen in years. That’s because they offer a more realistic path to step into homeownership without stretching yourself too thin, especially in a market where affordability can still feel tight. There Are More Townhomes To Choose...

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This May Be the Best Time To Buy a Brand-New Home

Written by Marathon Florida Keys Mortgage on December 8, 2025. Posted in Affordability, Buying Tips, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

New home construction today is giving buyers something it feels like they haven’t gotten much lately: a real shot at both the home they want and the deal they need. More brand-new options are on the market right now, and builders are rolling out incentives that make these homes more affordable than many people expect. It’s a combination that doesn’t come around often – and it’s putting buyers in a surprisingly strong position this season. Here’s why this moment matters and why it’s worth partnering with your own local agent to take advantage of it. 1. More New Homes Are Available Now...

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Are Builders Overbuilding Again? Let’s Look at the Facts.

Written by Marathon Florida Keys Mortgage on November 12, 2025. Posted in For Buyers, For Sellers, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

If it feels like you’re seeing new construction signs pop up everywhere, you’re not wrong. Builders have been busy. And it’s left some people wondering: Are we overbuilding like we did right before the 2008 housing crash? No matter what you may hear in the news, there’s no reason for alarm. In reality, data shows builders aren’t racing ahead, they’re actually starting to tap the brakes. Builders Are Pulling Back, Not Piling On Permits (applications to start building new homes) are one of the best early indicators for what’s next for home construction. And right now, building permits...

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Why More Buyers Are Turning to New Construction This Year

Written by Marathon Florida Keys Mortgage on October 13, 2025. Posted in Affordability, Buying Tips, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

There’s a trend taking hold in real estate right now: more buyers are choosing newly built homes. And it’s not just about getting the latest technology or modern floorplans. It’s because they may be able to get a better deal. Builders are offering serious incentives today, and people are jumping on them. In fact, new home sales just hit their highest level in over two years (see graph below): Why Builders Are Throwing in Perks There are more newly built homes for sale right now than there have been in years. And as a buyer, that can help you in two big ways. It gives you more options to...

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Builder Incentives Reach 5-Year High

Written by Marathon Florida Keys Mortgage on September 4, 2025. Posted in Buying Tips, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Move-Up, New Construction.

Even with more homes on the market right now, some buyers are still having a tough time finding the right one at the right price. Maybe the layout feels off. Maybe it still needs some updating. Or maybe it’s just more of the same. That’s why more buyers are turning to new construction – and finding some of the best deals available today. Why? Today, many builders have more homes that are finished and sitting on the market than normal. And that means they’re motivated to sell. They’re running a business, and they don’t want to sit on their inventory. They want to sell it before they build...

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What Everyone’s Getting Wrong About the Rise in New Home Inventory

Written by Marathon Florida Keys Mortgage on August 28, 2025. Posted in For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

You may have seen talk online that new home inventory is at its highest level since the crash. And if you lived through the crash back in 2008, seeing new construction is up again may feel a little scary. But here’s what you need to remember: a lot of what you see online is designed to get clicks. So, you may not be getting the full story. A closer look at the data and a little expert insight can change your perspective completely. Why This Isn’t Like 2008 While it’s true the number of new homes on the market hit its highest level since the crash, that’s not a reason to worry. That’s...

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Are These Myths About Buying a Newly Built Home Holding You Back?

Written by Marathon Florida Keys Mortgage on August 13, 2025. Posted in Affordability, Agent Value, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

If you’ve been skipping over newly built homes in your search, you might be doing so based on outdated assumptions. Let’s clear up a few of the most common myths, so you don’t miss out on a solid opportunity. Myth 1: New Homes Are More Expensive It’s easy to assume a new build will cost more than an existing home, but that’s not necessarily true, especially right now. Data from Census and the National Association of Realtors (NAR) shows the median price of a newly built home today is actually lower than a home that’s been lived in already (an existing home): So, why’s this happening? As...

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3 Advantages of Buying a Newly Built Home Today

Written by Marathon Florida Keys Mortgage on August 5, 2025. Posted in Affordability, Buying Tips, For Buyers, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Mortgage Rates, New Construction.

Some Highlights Prices, rates, and finding the right home are three of the biggest challenges for buyers today. You may find better luck with all 3 if you look at newly built homes. There are more available. Builders are more flexible on prices right now. And people who buy new homes tend to get lower rates in this market thanks to the incentives builders can offer. Connect with an agent if you want to see the new builds available in and around your area.

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Why a Newly Built Home Might Be the Move Right Now

Written by Marathon Florida Keys Mortgage on July 17, 2025. Posted in Affordability, Buying Tips, First-Time Buyers, For Buyers, Home Prices, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Mortgage Rates, Move-Up, New Construction, Rent vs. Buy.

Are you looking for better home prices, or even a lower mortgage rate? You might find both in one place: a newly built home. While many buyers are overlooking new construction, it could be your best opportunity in today’s market. Here’s why. There are more brand-new homes available right now than there were even just a few months ago. According to the most recent data from the Census and the National Association of Realtors (NAR), roughly 1 in 5 homes for sale right now is new construction. So, if you’re not looking at newly built homes, you’re missing out on a big portion of what’s...

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Newly Built Homes May Be Less Expensive Than You Think

Written by Marathon Florida Keys Mortgage on June 2, 2025. Posted in Affordability, Buying Tips, First-Time Buyers, For Buyers, Home Prices, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

Do you think a brand-new home means a bigger price tag? Think again. Right now, something unique is happening in the housing market. According to the Census and the National Association of Realtors (NAR), the median price of newly built homes is actually lower than the median price for existing homes (ones that have already been lived in): You read that right. That brand new, never-been-lived-in house may cost less than the one built 20 years ago in a neighborhood just down the street. So, if you wrote off a new build because you assumed they’d be financially out of reach, here’s what you...

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Is a Newly Built Home Right for You? The Pros and Cons

Written by Marathon Florida Keys Mortgage on March 3, 2025. Posted in Buying Tips, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

When searching for a home, you don’t want to skip over new builds as an option. Right now, there are more newly built homes to choose from than there would normally be in the market. And those added choices come with some pretty incredible benefits. Talking to your agent is the best way to see if this type of home makes sense for you. Here’s a quick rundown of some things your agent will walk you through – including a few of the top perks of buying a newly built home today and some potential things you’ll want to think about before you ink any contracts. The Perks of Buying a Newly Built...

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The Latest Builder Trend: Smaller, Less Expensive Homes

Written by Marathon Florida Keys Mortgage on September 18, 2024. Posted in Affordability, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

Even though affordability is improving, buying a home can still feel tough right now. But here’s some good news: builders are focusing their efforts on building smaller homes, and they’re offering key incentives to buyers. And both of these things can be a big help if you’re worried about finding a home that’s right for your budget. Builders Are Building Smaller Homes During the pandemic, homebuyers were looking for larger homes—and many could afford them. Builders responded to that demand and created bigger spaces to help people with things like working from home, setting up home...

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Where Will You Go After You Sell?

Written by Marathon Florida Keys Mortgage on August 8, 2024. Posted in Affordability, For Buyers, For Sellers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

If you’re planning to sell your house and move, you probably know there’s been a shortage of options available. But here’s the good news: the supply of homes for sale has grown in a lot of markets this year – and that’s not just existing, or previously-owned, homes. It’s true for newly built homes too. So how do you decide which route to go? Do you buy an existing home or a brand-new one? The choice is yours – you just need to figure out what’s most important to you. Perks of a Newly Built Home Here are some benefits of buying a newly built home right now: Have brand new everything with...

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The Top 2 Reasons To Consider a Newly Built Home

Written by Marathon Florida Keys Mortgage on May 9, 2024. Posted in Buying Tips, First-Time Buyers, For Buyers, Inventory, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

When you’re planning a move, it’s normal to wonder where you’ll end up and what your future home is going to look like. Maybe you’ve got a specific picture of that house in your mind. But unless you came into this process knowing you want to buy a newly built home, you may not have pictured new home construction. A trusted real estate agent can help walk you through these two reasons you may want to reconsider that. 1. Adding Newly Built Homes Could Give You More Options There are two types of homes on the market: new and existing. A newly built home refers to a house that was just built...

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Why Having Your Own Agent Matters When Buying a New Construction Home

Written by Marathon Florida Keys Mortgage on February 5, 2024. Posted in Buying Myths, First Time Home Buyers, For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

Finding the right home is one of the biggest challenges for potential buyers today. Right now, the supply of homes for sale is still low. But there is a bright spot. Newly built homes make up a larger percent of the total homes available for sale than normal. That’s why, if you’re craving more options, it makes sense to see if a newly built home is right for you. But it’s important to remember the process of working with a builder is different than buying from a homeowner. And, while builders typically have sales agents on-site, having your own agent helps make sure you have proper...

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Explaining Today’s Low Housing Supply [INFOGRAPHIC]

Written by Marathon Florida Keys Mortgage on September 29, 2023. Posted in Housing Market Updates, Infographics, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

Some Highlights Wondering why the supply of homes for sale is limited today? There are a few factors at play. Lack of building over time, the mortgage rate lock-in effect, and people staying in their houses longer are three of the main reasons why supply is low. But real estate agents know exactly where to look and what to do to make your dream a reality. Connect with an agent so you have an expert on your side to help you successfully navigate the market and find your next home.

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Why Is Housing Inventory So Low?

Written by Marathon Florida Keys Mortgage on September 14, 2023. Posted in For Buyers, For Sellers, Housing Market Updates, Interest Rates, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

One question that’s top of mind if you’re thinking about making a move today is: Why is it so hard to find a house to buy? And while it may be tempting to wait it out until you have more options, that’s probably not the best strategy. Here’s why. There aren’t enough homes available for sale, but that shortage isn’t just a today problem. It’s been a challenge for years. Let’s take a look at some of the long-term and short-term factors that have contributed to this limited supply. Underbuilding Is a Long-Standing Problem One of the big reasons inventory is low is because builders haven’t...

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Momentum Is Building for New Home Construction

Written by Marathon Florida Keys Mortgage on July 11, 2023. Posted in For Buyers, Housing Market Updates, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

If you’re in the process of looking for a home today, you know the supply of homes for sale is low because you’re feeling the impact of having a limited pool of options. And, if your biggest hurdle right now is that you’re having trouble finding something you like, don’t forget that a newly built home is a great option. As a recent article from the National Association of Realtors (NAR) says: “Home buyers continue to be met with limited housing options during what’s typically the real estate market’s busiest season. . . . The current supply of existing homes is about half the level it was...

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Where Will You Go If You Sell? Newly Built Homes Might Be the Answer.

Written by Marathon Florida Keys Mortgage on June 29, 2023. Posted in For Buyers, Marathon FL Mortgage, Marathon Florida Keys Mortgage, Move-Up Buyers, New Construction.

Do you want to sell your house, but hesitate because you’re worried you won’t be able to find your next home in today’s market? You’re not alone, but there’s some good news that may ease your worries. New home construction is up and is becoming an increasingly significant part of the housing inventory. That means when you go to put your house on the market this summer, considering newly built homes is crucial for expanding the options you’ll have for your next move. Near-Record Percentage of New Home Inventory Newly built homes today make up a near-record percentage of the total...

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It May Be Time To Consider a Newly Built Home

Written by Marathon Florida Keys Mortgage on May 8, 2023. Posted in For Buyers, Housing Market Updates, Marathon FL Mortgage, Marathon Florida Keys Mortgage, New Construction.

If you’re looking to buy a house, you may find today’s limited supply of homes available for sale challenging. When housing inventory is as low as it is right now, it can feel like a bit of an uphill battle to find the perfect home for you because there just isn’t that much to choose from. If you need to open up your pool of options, it may be time to consider a newly built home. According to the latest data from the U.S. Census, there’s positive news when it comes to new home construction. When you look at the first three months of this year, you’ll find: More new homes were completed...

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